Alameda Theater

“The tour of the Alameda was absolutely as good as any tour I have ever taken!” - Don G.

Step inside San Antonio’s iconic Alameda Theater to explore its mid-century grandeur and future that shines bright!

Beginning in the Alameda’s lobby, where patrons first glimpsed the theater’s Streamline Moderne elegance, tour participants will visit noteworthy interior areas and floors of the theater and its surrounding Casa de Mexico. Original elements of the building’s design and decor are on full display. The hallmark murals celebrating Texan and Mexican heritage along the auditorium walls are brought back to life with blacklight illumination, illustrating mid-century advances that forged together artistry and technology.

A portion of tour profits will go to the Alameda Theater Conservancy (ATC). Overseeing planning, fundraising, and coordination for the theater’s renovation, ATC is a 501(c)3 that is serving a critical role in the project’s success.

Route: Theater exterior, lobby, main auditorium, and noteworthy portions of the Casa de Mexico.

Price: $40 per adult. $20 per child/youth (ages 3-17).

Language: English only.

Duration and Distance: The tour duration is 2-2.25 hours. The distance is about 0.25 miles (0.4 km) of easy walking. Every effort is made to make tours accessible to all lovers of history. However, due to constraints of the building’s age and current pre-renovation state, this tour’s route has 6 staircases (without elevator access) and limited seating.

Start/End Point: The tour begins at Sojourn Trading Co. (244 W. Houston St.) and ends outside the theater’s front entrance.

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Want to join the tour? Let’s get you on the list!

Reservations for Paid Tours are required and must be made at least 90 minutes before the tour time.

Paid Tours are offered on a pre-set schedule, which is released one month at a time, usually a week or two before the start of a month.

If you would like to be notified when the schedule for a particular month is posted, just send us a message (via text or WhatsApp) at +1 210-560-0807. (Be sure to include the dates you’ll be in SA.)

FAQs

  • Generally speaking, Paid Tours are offered on a pre-set schedule that is released one month at a time, usually a week or two before the start of a month. So if you don’t see tour dates for the month you’re interested in taking a tour, please check back.

    Specific to the Alameda Theater tour, there is a limited window during which tours can be offered. As such, this tour is not expected to be available beyond Spring 2026.

    You’re also welcome to send us a message letting us know you’ll be in town on certain dates and asking to be notified when the schedule of Paid Tours for that month is released!

  • Paid Tours are offered on a pre-set schedule that is released one month at a time.

    Once the schedule of Paid Tours is published for a month, it is unlikely that more tour options will be added. But you’re welcome to send us a message asking to be notified if any Paid Tours are added. Please include in your message the dates you’ll be in San Antonio.

  • While there isn’t any dedicated parking for this tour, there are two nearby parking garages (Frost Bank Tower and Inspire), as well as metered parking and surface lots.

  • The majority of the Alameda Theater tour takes place indoors and isn’t affected by inclement weather, but the beginning of the tour is normally outdoors.

    We love rain when it arrives, but we also prioritize the wellbeing of our tour members in less than ideal weather.

    As such, unsafe conditions or logistical conflicts may cause tours to be canceled. We excel in staying in touch with you, but you’re always welcome to message us if questions arise at +1 210-560-0807.

  • The majority of the Alameda Theater tour takes place indoors and isn’t affected by inclement weather, but the beginning of the tour is normally outdoors.

    Texas can be very hot, but whenever possible, tours are scheduled at times when temps are cooler. We take advantage of shade at every opportunity along the way.

    Guests are encouraged to dress in cool clothing, wear hats and sunscreen, and bring water!

  • Guides are happy to receive tips in cash or via Venmo in-person. After the fact, you can tip via Venmo (@AmigoSA), PayPal, or credit card by clicking here.

    …cars and frequent flier miles are also happily accepted.

    Please note: Zelle is not accepted.

  • The Alameda Theater Tour has limited seating, and the building is not climate-controlled (but generally stays moderate/cool inside).

    Bottled water is provided, and there are opportunities to use restrooms along the way.

  • All ages are welcome, but the tour is best for those comfortable with climbing 6 flights of stairs and listening to some really good stories.

  • Every effort is made to make tours accessible to all lovers of history. However, due to constraints of the building’s age and current pre-renovation state, this tour’s route has 6 staircases (without elevator access).